Why Expired Listings Are the Most Underutilized Lead Source in Real Estate
An expired listing represents a seller who is still motivated — often more motivated than before, because they've already experienced the frustration and cost of a failed listing. They know what they want now: an agent who will get the job done.
The barrier most agents face isn't the quality of expired leads — it's the consistency of outreach required to win them. Top expired listing specialists make 7–15 contact attempts per seller across multiple channels. Without automation, that volume is impossible to sustain.
Key Insight: 72% of expired listing sellers re-list within 30 days. The agent with the most touchpoints during that window — not the best pitch — wins the listing.
The AI Sales Pipeline Expired Listing Automation System
Day 1: Instant Multi-Channel Outreach
The moment a listing expires, your AI system fires simultaneously: an AI voice call attempt, a personalized voicemail drop if unanswered, and a NEPQ-crafted SMS message — all within minutes of the listing expiring, before your competitors have even noticed it.
Days 2–7: Persistent Follow-Up Sequence
Over the following week, the AI orchestrates a carefully timed sequence of calls, voicemail drops, SMS messages, and emails. Each touchpoint uses a different angle — market data one day, social proof the next, a value offer the day after — so the seller never feels harassed, only informed.
Days 8–30: Long-Term Nurture
Sellers who don't respond immediately aren't lost — they're in a longer consideration window. The AI keeps them in a nurture sequence that delivers value content about their neighborhood, comparable sales, and market trends until they're ready to have a conversation.
Appointment Booking on Autopilot
When a seller engages — whether by calling back, replying to a text, or clicking an email — the AI takes over the conversation, qualifies their situation, and books a listing consultation directly onto your calendar without your involvement.
Espresso Agent Integration for Daily Expired Leads
AI Sales Pipeline integrates directly with Espresso Agent to pull fresh expired listings every morning automatically. New expireds are immediately added to your pipeline and your outreach sequences begin the same day — before your competition has their coffee.
What Makes Our Expired Listing Scripts Different
Most expired listing scripts focus on pitching the agent's services. Our NEPQ-based approach does the opposite — it asks questions that surface the seller's pain, frustration, and goals, then lets them arrive at the conclusion that they need professional representation.
This approach reduces defensiveness, increases engagement, and dramatically improves conversion rates compared to traditional "let me tell you why I'm better" scripts.
Client Result: A NJ broker using our expired listing automation closed 3 listings in 6 weeks using the power dialer and automated follow-up sequences. Total additional effort required from him: reviewing booked appointments on his calendar.
Expired Listing Automation: Key Features
- Espresso Agent integration — fresh expireds imported daily automatically
- AI power dialer — calls your entire expired list at scale
- Voicemail drops — personalized voicemails left without ringing
- NEPQ SMS sequences — psychology-based texts that generate responses
- Email drip campaigns — market data and value content over 30 days
- AI appointment booking — converts responses to scheduled consultations
- Pipeline tracking — see every expired lead's status in real time
Put Your Expired Listing Outreach on Autopilot
Book a private consultation and we'll show you exactly how the expired listing automation system works in your market.
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